WORK HARD SONG IS FINALLY LAUNCHED !

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WORK HARD SONG is a musical collaboration featuring six great artists, three from Spain and three from Kibera Kenya. From Kibera we have DADDY EVANS, WICKEDEST AND PHLEXIBLE while Spain was represented by DONPA,PERTXA and MORODO. This song has a strong message which reminds the whole human race that we all have a duty of putting more effort in everything that we do. So many things have been said about work hard. Many people have used different methods to drive their point home about hard work. Some have used quotes, some have written books, and some have made movies. The six musicians mentioned above saw that it would be much better to create a song that inspires people to work hard, because music is a strong universal instrument. Whether you come from Africa or Europe, from Slum or a leafy suburb, hard work is the rule of the game no matter where we come from. “There is no substitute of hard work if we want to become successful in life, even gold and diamond have to undergo extreme pressure and temperature to become valuable” Says Phlexible.
The making of the song itself is a full proof of hardwork and determination. The artists and the people involved in this song had to go through strenuous processes to create it. The idea started way back in May 2016 somewhere with Luis Lancheras spearheading the process. First Mad91, a Spanish recording studio provided about six reggae instrumentals. The Kibera artists selected two of them, one for WORK HARD SONG while the other for BEST OF YOUR LOVE SONG. After selecting the instrumentals, the kibera artists began to do a daily rehearsal in preparations of the song. In June 2016, they got in the studio and recorded their parts. It song sounded very wonderful and inspiring. Then, their vocals were sent back to Mad91 in Spain for further processing. A few months later, the song was sent to the Spanish artists who immediately went to the studio and added their vocals making the song to sound more pleasant and exciting. After the song was arranged by MAD91, the next hurdle was to make a music video. With the distance between Kenya and Spain the making of the video seemed challenging. Transporting the artists from one country to another is absolutely costly and time consuming. So, they idea came that it would be better if the video be prepared the same way the audio was i.e partly in spain and partly in Kenya. By the end of January 2017, the filming of the Spanish artists was already complete with the help of Luis Lancheras while the filming of the Kenyan artists started in March directed by Geoffrey Ochieng Oyoo. The editing of the video was also conducted in two phase. The first phase, which started in Arpil 2107 involving the preparation of a rough cut with Geoffrey Ochieng spearding all process and that particular phase. After the rough cut was done, Geoffrey sent the video to Luis Lancheras in spain to do the second phase which is final editing. The editng process took almost four months after which the video was later by launched MAD91 STUDIO the 22nd September 2017 spain. Work Hard is kind of song that will continue to inspire and give heart to many people all over the world even long after we are gone. Click this link to watch the song https://www.youtube.com/watch?v=59Gu8Ww9Plg

Made In Kibera concert

Many shows have been done in kibera ever since but made in kibera concert put a record that have never been reported. By bringing around 40 artists together on one stage was the first unique thing about the show.

A large crowd of people with an estimated number of 2000 gathered to witness this historic event. Tha main purpose of the event was to launch the Made In Kbera Production, a community audio visual studio that was established mainly to produce music for the kibera artists at an affordable rate.

Some of the artists who performed at the show include comedian Mammito,Shamir, Pizzo Dizzo, Virus, Baba Gurston,Oyoo,Sergeant Nyakundi among others.

Boa Mistura promoting Made In Kibera

After touring around Barcelona, Zaragoza, Valladolid, Granada and Santander, Boa Mistura, these five street artists from Spain arrived to Kibera to develop an intervention that none of us will ever forget. 

Boa Mistura and Made in Kibera artists shared many days in the public square Laini Saba, were the painting was done. At the end, the atmosphere of friendship was fantastic and they became the first to demand a request for the project!

This is the result, enjoy it!

The story of Wikedest

Wikedest works part time in the laundry department of one of the public hospitals of Nairobi. He has a wife and two kids and, although he is not from Kibera, he moved in several years ago. Back then he discovered a secret, that Kibera is a beautiful place to live, and now he is its best ambassador, talking and singing its virtues and inviting the people to come visit.

Music has accompanied Wikedest all his life. He recalls the day he and his classmates realized he could sing. It was 1999 and Shaggy´s Bombastic song was a hype. He memorized it and came to class to share it with his mates. They were astonished, “you can sing!” they said, and he believed them.

He recognizes music is a difficult industry and talent alone is not enough, marketing is essential too. Although now radios and TVs are spreading around Kenya, it is still a challenge for artist because the well-established artists try to shout down upcoming ones. However, Wikedest is not going to give up and keeps singing and walking around Kibera with a smile in his face, greeting people from in and out the slum.

The story of Philip Oyoo

Philip Oyoo, also known as Baba or Phlexible moves comfortably among the narrow streets and ditches of Kibera. It is usual to see him walking the slum up and down, always moving, active, taking part in countless meetings of social cooperatives and initiatives.

Phlexible was lucky to have someone who paid for his primary and secondary education. Once he graduated from high school he had no doubt of what he wanted to do: become a music producer. However, his sponsor, considering that profession had no future in the slum, pressured him to opt for a more traditional career as a carpenter or a teacher. But Phlexible never chooses the easy way and he firmly believes that music is passion.

For Flexible, music is a way of life. He rehearses two times a week with other artists with a small speaker and he dreams of having his own studio production equipment that will enable him to be self-sufficient. 

The story of Daddy Evans

Daddy Evans acknowledges having a great talent and he is proud to talk about it. He has never recorded a song, he has never been on the radio and he has barely participated in small concerts in Kibera. However, listening to his lyrics, style and strength, it is hardly understandable.

Not only is his style, pausing and deep, defining of him, his message also talks by itself. He wants his music to be an inspiration for younger people whom he shares concerns with. Evans invites the young to find their talent to thrive and especially to be happy. “Pay yourself by being happy” he says.

Daddy Evans emphasizes the importance of showing the positive side of the slum: its people, businesses, initiatives, struggles… However, he thinks that, if we have to include the negative, it has to be always be viewed to find a different angle.  Moreover, as he concludes, the media will take over focusing in the negative.

Reggae from Kibera

We step in the Air Force One, as they know it. A square room, small, made of wood and metal, build on top of a big water tank that provides water to part of the Laini Saba village. A place where arts, music, social initiative and solidarity are protagonists. 

Air Force One is the office of the Guetto Youth Focus Foundation (GYFF) a group of young who give support to the community, specially children, from 2009. Their departments of sports, dance, theatre and music link with cleaning initiatives and synergies with several NGOs that work in Kibera. 

The group of singers, coming from all the villages of Kibera (it has 13) are getting to work. Improvising some lines, making a mistake and to stop, ask and consult what sounds better, and suggestions… this is what motivates the artists, and makes them think about something big. The song is dedicated to their hometown, Kibera, probably the biggest slum in Africa with almost 550,000 registered people (plus the ones that are not censed).

This song is about supporting children in their development to avoid crime and drugs; it is about a working community that in 2012 the Economist defined as the world´s most enterprising place; is about the union of their people through social movements and loan groups; about the smiles, especially of the children, that shine under the African sun.

Spanish NGO Más por Ellos and GYFF are going to produce this Reggae song to show the world the life in Kibera and their artists. Here is where Made in Kibera Project starts, where seeks to become an online platform used by more artist from Kibera to be the voice of the artist in the slum.

Silence, recording!

The artists gathered in the office that usually functions as a rehearsal room. With chai and bread talking excitedly about the day they had ahead. Music sounded through a small speaker. It is always a good moment to create something new.

Hours later, the group came out the office heading to the studio. The sticky, wet, floor after a heavy raining night led them to the matatu station. The trip passed by speaking quickly, laughing and taking pictures. After coming they held hands in a circle and dedicated a pray to the effort done and to the task they had ahead.

One by one the artists entered the cabin and the producer, Dillie, guided them, correcting mistakes and made suggestions. The artists listened concentrated while smiling to themselves. After four intense hours Dillie connected the big speakers and announced what very soon will be Made in Kibera, the song. We’re happy because they felt that a small but important stage was finally completed.